KoinBX (Acquired Assetworks AI)

Fintech — AI-Powered Financial Insights & Crypto Exchange

Timeline Jan 2025 — Present
Current Role Chief of Staff
Team Founders, Engineers, HR/Ops, Investors

KoinBX — Chief of Staff

Dec 2025 – Present

Following the acquisition of Assetworks AI, I transitioned into a Chief of Staff role at KoinBX — stepping up to drive cross-functional execution, organisational structure, and strategic operations across the merged entity.

Platform Migration

Orchestrated the 3.0 platform migration end-to-end post-acquisition, ensuring zero user churn and seamless transition of financial assets across the combined platform.

Organisational Systems

Engineered company-wide SOPs and accountability frameworks, introducing structured execution discipline across newly merged teams and aligning cross-functional workflows.

Investor Relations & Fundraising

Managed Investor Data Room and fundraising documentation, providing leadership with high-fidelity metrics and growth projections to support capital raise efforts.

Analytics & Tooling Stack

Collaborated with HR/Ops to implement Keka and analytics stacks (GA4, Sentry, Hotjar) for enhanced organisational visibility, user tracking, and operational efficiency.


Assetworks AI — Product Manager

Jan 2025 – Dec 2025

As the founding Product Manager at Assetworks AI, I owned the 0-to-1 product lifecycle — from concept validation through MVP launch — building an AI-powered financial insights platform for investors and analysts across multiple asset classes.

MVP Launch & Early Adoption

Successfully launched the MVP and acquired 1,500+ early adopters for the AI platform, validating product-market fit through rapid iteration and user feedback loops.

Financial Data Lake Architecture

Architected a financial data lake using Model Context Protocol (MCP) to integrate real-time market data, effectively bypassing LLM knowledge cut-off limits and delivering always-current financial insights.

Visual AI Reports

Spearheaded the shift from text-heavy AI outputs to Visual HTML Reports, improving readability and investment decision speed for analysts and portfolio managers.

AI Cost Optimisation

Optimised AI resource consumption via refined prompt engineering and token management, reducing API costs while maintaining output quality at scale.

Results & Impact

1,500+
Early adopters acquired at MVP launch
Zero Churn
User retention through 3.0 platform migration
MCP
Real-time data lake bypassing LLM cut-off limits
↓ API Costs
Reduced via prompt engineering & token management

Technologies & Tools

Model Context Protocol (MCP) GA4 Sentry Hotjar Keka Prompt Engineering Claude Code Cursor Figma Jira