Overview
As Senior Marketing Associate at Meesho during its early growth phase, I managed marketing initiatives across various business categories, optimized push notification strategies, and collaborated with product teams to enhance app UX. My work focused on driving user engagement, increasing GMV, and managing strategic app real estate across categories and campaigns.
The Challenge
Meesho was in its early growth stage, requiring efficient marketing strategies to scale user engagement across multiple product categories. The challenge was to optimize push notification performance, improve app UX to increase GMV, and effectively manage limited app real estate to maximize impact across various campaigns and business categories.
My Approach
Early-Stage Marketing Management
Joined Meesho at an early stage and managed diverse marketing tasks across various business categories. This hands-on approach allowed me to understand different customer segments and optimize strategies for each category.
Push Notification Optimization
Increased push notification conversion rates by 25% through systematic A/B testing using Clevertap and Mixpanel. Analyzed user behavior patterns, tested messaging strategies, and optimized timing to maximize engagement and conversions.
Product Collaboration & UX Improvement
Collaborated closely with product managers to identify UX friction points and implement improvements that increased GMV. Provided data-driven insights from marketing campaigns to inform product decisions and feature prioritization.
App Real Estate Management
Managed strategic placement and optimization of app real estate across categories, banners, and campaigns. Balanced competing priorities to ensure maximum visibility for high-impact campaigns while maintaining user experience quality.
Results & Impact
Key Achievements
- 25% increase in push notification conversion rates through A/B testing
- Multi-category marketing management at early-stage startup
- Product-marketing collaboration to improve app UX and GMV
- Strategic app real estate management across categories
- Banner and campaign optimization for maximum impact
- Data-driven decision making using Clevertap and Mixpanel