Overview
As Product Manager at MFine and Lifecell during their merger, I led multiple strategic initiatives spanning internal operations, B2B2C digital transformation, and growth programs. My work focused on digitizing manual processes, building scalable systems, and developing tools for sales, paramedics, and management teams across the healthcare ecosystem.
The Challenge
During the MFine-LifeCell merger, the organization faced significant operational inefficiencies with manual processes, fragmented systems, and low adoption of digital tools. The challenge was to streamline operations, build scalable B2B2C solutions, and create internal applications that would serve diverse stakeholders while driving growth through strategic initiatives like referral programs and pricing optimization.
My Approach
Merger Transition & Tool Optimization
Led transition efforts during the MFine-LifeCell merger, focusing on consolidating systems and improving internal tool efficiency. Successfully improved operational efficiency by 30% through process optimization and tool enhancement.
B2B2C Digital Ordering System
Developed a comprehensive B2B2C digital ordering and invoicing system that streamlined the entire order-to-payment flow. This initiative increased adoption by 40% by reducing friction and improving user experience for business partners.
Operations Digitization & Automation
Digitized product operations and built API-driven automation systems, reducing manual work by 75%. This transformation enabled teams to focus on high-value activities while ensuring accuracy and consistency in operations.
Internal Application Development
Led development of multiple internal applications tailored for sales teams, paramedics, and management. These tools provided role-specific functionality that improved productivity and decision-making across the organization.
Growth Initiatives & Optimization
Designed and implemented growth initiatives including referral programs, cashback systems, and optimized pricing models. These programs drove user acquisition and retention while improving unit economics.
Results & Impact
Key Deliverables
- Merger transition and internal tool optimization
- B2B2C digital ordering and invoicing platform
- API-driven automation for product operations
- Internal applications for sales, paramedics, and management
- Referral program system with tracking and rewards
- Cashback program implementation
- Dynamic pricing models and optimization